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Thursday, 28 March 2013

Can Netflix save the film industry?


What can the film industry do to save itself from piracy?

Piracy has been a huge issue associated with the rise of the internet. With Napster it became very easy to download music files launching the music industry into chaos. If they could get their content online for free why would they buy a track legally again? But with the rise of services like itunes and spotify, offering cost effective legal alternatives, the industry has bounced back. Now its the film industry is in trouble can they learn some lessons from what happened with the music industry?

I don't think the TV and film empires using their economic status to force the government to pass laws and close down websites, like what happened with pirate bay, is the right step forward. I think they instead need to be researching and inversting in a way to allow people to pay for a quick, easy and legal access to their content. This is where I think Netflix, and other similar services, could come in with their already large base of users. If the latest films were on these services at the same time as they came out on Blu-ray then they could persuade a lot of people from illegally downloading online onto the service and the films creator would get a share in the profits that they wouldn't of seen otherwise.

Also, they really need to recognise that it is no longer a viable option to release a show in the US months before it is released in other parts of the world. With the internet there is the possibility to watch it at the time that it is airing in the United States and a lot of people will watch the show illegally rather than wait months to watch it legally. Again an internet service like Netflix could help give a legal option and a chance for everyone to be happy they are not missing out.

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