Apple have built a worldwide reputation for producing hugely iconic and stylish products. The company is also famous for its counter culture spirit.
I found the biography of Apple's talismanic leader Steve Jobs inspiring. It is easy see how he led Apple from the brink of collapse to the most valuable and one of the most influencial companies in the world.
The question is what comes next for Apple?
Since the launch of the original iPod in 2001, Jobs launched a string of hugely successful products which revolutionised many different industries. It comes as no surprise that since his death Apple have only evolved these existing products rather than take a bold step into a new area.
Can Apple sustain their dominance?
While the sales of the iPad are hugely impressive they will inevitably slow down overtime. Jobs understood the need for bold innovation to keep Apple on top. Apple have been lucky so far that Microsoft's entrance into the tablet market was a below par product that is unlikely to convince users to swap their iPads for a Microsoft tablet.
A possible iWatch?
I read that it is likely Apple's new innovation may be a watch that will link with a users iPhone or other Apple product to provide the users with features like answering their iPhone and showing texts and reminders possibly using siri to issue commands. While this seems like a useful accessory for your existing Apple products it is hardly as ground breaking as the iPod, iPhone or iPad.
Apple could also be too late getting their product to market with products like the
pebble already becoming available and looking like a viable contender containing all the features Apple could put into their product.
As a fan of the unique user experience Apple products offer I hope Apple can rediscover some of the innovative development they possessed with Steve Jobs at the helm.
However, Apple have done this before. For example, there existed other mp3 players before the iPod. Apple took this technology and developed a user friendly and stylish product far superior to everything else on the market.